The National Arts Council (NAC) launches a new arts advocacy campaign. Titled A World Filled with the Arts, this advocacy effort aims to raise awareness about the value of the arts and its impact on the lives of Singaporeans with on-ground activations and prominent advocates.
Key highlights of the Campaign include:
- An integrated communications campaign across digital, broadcast, outdoor and print media platforms featuring arts advocates from various backgrounds who will share their personal stories on how the arts have made an impact to their lives. Starting with thespian Adrian Pang, these videos will feature personal anecdotes and ambassadors’ case for giving to the arts.
- A dedicated microsite housed under NAC’s corporate website, which will feature an interactive and engaging landing page that invites Singaporeans to contribute to adding colour to a virtual black-and-white world. The site will also house campaign advocate stories to encourage giving. This microsite will encourage visitors to give to arts organisations through www.giving.sg/arts.
- Public on-ground activations at various NAC events and festivals this year that will inspire Singaporeans to create their own virtual artworks using virtual reality via the Tilt Brush. The first of these events took place on Friday 9 March at Asia Square as part of NAC’s Arts In Your Neighbourhood, and the activation will continue to rove around the island at various locations across the campaign period.
Arts organisations have also been encouraged to start their own fundraising campaigns under the banner of A World Filled with the Arts on the www.giving.sg/arts page. Arts groups who have already embarked on fundraising campaigns include Playeum – the Children’s Centre for Creativity’s Play-It-Forward campaign, which was set up to ensure that children from disadvantaged backgrounds have the time and space to play creatively.
Said Charlotte Goh, Executive Director of Playeum: “Advocacy begins with a belief in doing good. As more people are made aware about the impact of the arts on their lives through this meaningful campaign, hopefully they will also start to see the value of their donations, and be encouraged to give more generously and frequently too. We hope to provide more children from underserved communities the opportunity to experience, appreciate and be inspired by the arts. More donations big and small, will certainly go a long way.”
Until Giving Week in December 2018, the Campaign has set its sights on S$1 million in online giving to the arts from both individuals and the corporate sector. At the end of February 2018, online giving to the arts has garnered more than $80,000 in donations. To support the arts, members of the public (individuals and corporations alike) can visit the campaign microsite www.nac.gov.sg/wwa If you would like more information about how you can support the arts, you may also contact the Arts & Culture Development Office directly at Give2Arts@nac.gov.sg.