An exhibition featuring the alternate creative passions of advertising professionals, from art directors to copywriters, strategists to producers.
The contemporary landscape of advertising demands a unique meld of discipline and creativity, often making the professionals straddle the line between art and commerce. While their day jobs might constrain their visions to fit within brand boxes, alt_tab provides an uninhibited space for these talented individuals—ranging from art directors to copywriters, from strategists to producers—to unveil their alternate creative passions.
Here, without the overhead of market demands or client feedback, each piece stands as a testament to raw, untamed creativity — a side of these professionals that seldom sees the light.
alt_tab draws a clear line between the world of structured advertising and the realm of free expression. Think of it as a refreshing pause, a switch from the professional to the personal, a rare glimpse into the alternate creative dimensions of those who shape our media landscapes.
Venue: Lower Gallery 1, Objectifs
When: 7 - 15 Oct 2023,
By: Objectifs
