From 7th to 20th July 2023, embark on a journey that unlocks the secrets of Asahi Super Dry as the Visual Arts Centre is transformed into a multi-sensory wonderland. Discover two experience zones that encourage visitors to learn more about the world of Asahi Super Dry, capturing the essence of the beer’s ‘quick peak, clean finish’ flavour in an interactive way.
As Asahi changes its recipe for the first time, the new Asahi Super Dry takes the beer’s signature crispness to another level while enhancing its aroma through a technique called “late hopping”. The Art of Taste presented by Asahi Super Dry at Visual Arts Centre is the first-of-its-kind experiential pop-up event for the brand to mark the revamp of its new recipe and packaging.
Visitors can walk through a sensorial field of barley filled with baskets of hops, where they get to engage with the ingredients that are used to make the beer using their sense of touch. The art installation also features a captivating and sensorial musical light show that simulates what happens within the fermentation tank.
Venue: Visual Arts Centre Dhoby Ghaut Exhibition Gallery & Dhoby Ghaut Green
When: 7 - 20 Jul 2023,